The allure of Burberry transcends mere clothing; it's a heritage, a symbol of British sophistication, and a testament to enduring craftsmanship. However, navigating the world of authentic Burberry, particularly when encountering discontinued lines like the Burberry London Blue Label, can be a minefield. This article delves into the intricacies of identifying genuine Burberry pieces, focusing specifically on the complexities surrounding the Blue Label and dispelling common myths surrounding its authenticity. We will explore the evolution of Burberry branding, examine genuine Burberry labels, differentiate between "Burberrys of London" and "Burberry," and provide a comprehensive guide to checking Burberry authenticity.
Genuine Burberry Label: A Mark of Quality and History
Understanding authentic Burberry labels is crucial to avoid counterfeit products. Over the years, Burberry's labeling has evolved, reflecting changes in branding and marketing strategies. However, certain consistent features have always remained: high-quality materials, precise stitching, and meticulous attention to detail. Genuine Burberry labels typically feature the brand's iconic check pattern, either subtly incorporated into the label's design or prominently displayed. The text on the label will always be crisp, clear, and free from any blurring or inconsistencies. The threads used in the stitching will be strong and even, reflecting the brand's commitment to superior craftsmanship.
One critical aspect to remember is the spelling. If you see a Burberry coat with the “Burberry® OF LONDON” text (without the “s” at the end of “Burberry”), then you are definitely looking at a fake coat. This is a common error made by counterfeiters, highlighting the importance of paying close attention to even the smallest details. The correct spelling is always "Burberrys of London" (for older labels) or "Burberry" (for newer labels). The presence of the registered trademark symbol ® also indicates authenticity, although its absence doesn't automatically mean a garment is fake. However, its presence strengthens the case for authenticity.
Burberrys of London vs. Burberry: A Branding Evolution
The transition from "Burberrys of London" to "Burberry" reflects a strategic shift in the brand's global marketing. The older "Burberrys of London" label, often seen on vintage and older pieces, clearly indicated the brand's British heritage. The change to "Burberry" signified a move towards a more streamlined and internationally recognizable brand identity. Understanding this historical context is crucial when evaluating the authenticity of older Burberry garments. While both labels can be found on authentic pieces, the context of the garment (age, style, etc.) should align with the label used.
Authentic Burberry Labels: A Detailed Examination
Authentic Burberry labels are not simply sewn-on tags; they are intricate pieces of craftsmanship. Examining them closely can reveal several key indicators of authenticity:
* Fabric: The label itself is usually made from high-quality materials, often a durable woven fabric or a sturdy satin. Cheap, flimsy materials often indicate a counterfeit.
* Stitching: The stitching should be impeccable, with even stitches and no loose threads. Poor stitching is a common telltale sign of a fake.
* Printing: The printing on the label should be crisp and clear, with no smudging or blurring. The colors should be vibrant and consistent.
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